Wednesday, August 24, 2011

Wheat Kids: Denmark does it right!

Found another amazing line for kids (boys AND girls) that I had never heard of before getting into the biz:

Wheat.

It's a simple philosophy that they have:  individuality and affordable prices in a quality driven brand.  Simple, but spot-on.

A little about the line.....(pulled from the Wheat site).....

Wheat as a brand was founded in Denmark by Peter and Charlotte Galsgaard who as parents of young children recognised that there was a need for quality children’s clothing for both fashion conscious children and their parents.  


Wheat does not try to be nor want to be the cheapest. 



Wheat is also not and doesn’t want to be the dearest. The design is Danish and by its simple lines, the light colours and the original patterns, it carries on the Scandinavian tradition of design simplicity.



The fabrics used are produced exclusively for Wheat, giving the designers rich opportunities to play with the stripes, checks, embroideries and more complicated applications. 



Details play an important role in the Wheat brand. 

Now.......a few pics from past collections of Wheat - and of course, you will be finding Wheat at Wonder this Spring 2012, in-store and online.  I can't wait!